My name is DJ Swendab, and my journey in hip-hop began in 1989 — a time when turntables were sacred, battles were fierce, and every scratch told a story.
I started out as a local battle DJ, learning the art of the mix and the language of the streets from the ground up. Guided by Mikey Dredd, one of the true pioneers of the craft, I came to understand that DJing was more than music — it was movement, message, and mastery.
From those early days, I’ve carried one mission: to honor the roots of hip-hop and pass on the knowledge, discipline, and creativity that built this culture.
Every chapter of my career has been driven by authenticity.
From spinning at neighborhood parties to crafting mixes that celebrate the spirit of the golden era, I’ve always believed that real DJs preserve the culture while pushing it forward.
That belief gave birth to SWENDAB — a brand and creative platform dedicated to the art, culture, and community of hip-hop. It’s not about chasing trends — it’s about staying true to the sound, the style, and the soul that raised us.
SWENDAB stands for more than a name — it represents resilience, creativity, and authenticity.
From our signature hoodies and winter hats to the beats we spin and the lessons we teach, everything carries the same energy: Respect the craft. Give back to the culture. Inspire the next generation.
This isn’t just about music — it’s about legacy. And for me, that legacy will always belong to hip-hop.
If you believe in the power of music, authenticity, and community — you’re already part of the story.
Explore the course, rock the gear, and keep the spirit alive.